About the episode
"We need agents" is a starting point, not a strategy
There is barely a strategy meeting today where someone does not say "we need agents." Sara Maldon, Head of AI and Automation at Make, has heard it countless times, and has learned to treat it as the beginning of a conversation rather than the answer. Most of the time, the business problem underneath does not need an agent at all.
This episode is less about hype and more about judgement: when a workflow needs autonomy, and when a simple if-this-then-that rule is already doing the job. Maldon draws on two and a half years of running AI transformation inside a company that was automating long before "agentic" became a buzzword.
Even Make's own AI sales agent, deployed across 60 sales representatives, is 95 per cent deterministic. The agent only steps in where a judgement call adds value.